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National Repository of Grey Literature 3 records found  Search took 0.00 seconds. 
Proposal of Communication Campaign for the Famous Czech Ice-hockey Club
 Bureš, Michal ; Šturma, Pavel (referee) ; Mráček, Pavel (advisor)
This master thesis analyzes the sport marketing practices of a successful ice-hockey club in the Czech Republic. After the theoretical definition of the terms, the thesis discusses the surrounding environment of the selected club and evaluates existing marketing activities. That creates a foundation for the following in-person interviews with visitors of the selected match and mainly for a quantitative survey researching fans' opinions on the marketing communications of the club. The output of the thesis is a proposed club’s communication campaign for the upcoming season.
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Proposal of Communication Campaign for the Famous Czech Ice-hockey Club
 Bureš, Michal ; Šturma, Pavel (referee) ; Mráček, Pavel (advisor)
This master thesis analyzes the sport marketing practices of a successful ice-hockey club in the Czech Republic. After the theoretical definition of the terms, the thesis discusses the surrounding environment of the selected club and evaluates existing marketing activities. That creates a foundation for the following in-person interviews with visitors of the selected match and mainly for a quantitative survey researching fans' opinions on the marketing communications of the club. The output of the thesis is a proposed club’s communication campaign for the upcoming season.
Detailed record
The Financial Situation of HC Dukla Jihlava
 Kříženecká, Monika ; Kozáková, Petra (advisor) ; Fiala, Roman (referee)
The aim of the diploma thesis is to describe and evaluate the financial situation of HC Dukla Jihlava s.r.o. Not only through financial analysis but also by comparison with other sports clubs. I am following the club's situation for the period from 1 May 2010 to 30 April 2016. The result of my work will be the assessment of the situation on the basis of these financial analyzes and PESTEL analysis and the subsequent determination of recommendations for improvement of the situation.
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